The goal of the method redesign was to increase the effectiveness of the site in three key areas: selling products, growing brand affinity, and increasing customer base and loyalty. I worked with Euro RSCG to develop a site infrastructure that addressed these areas, including creating paths for cross-selling, developing a tagging system for products and content areas, and promoting method's People Against Dirty advocate program. We also streamlined the shopping experience by introducing product filtering, integrating cart functionality, and allowing users to save their favorite products.
Outcome: The new annual goal of one million dollars in sales was met in less than the first six months the site was live.
Personal Roles: Art Director & User Experience Designer Team: Alex Statom (art director) & Mike Fung (creative director)
Zonda Real Estate App
Zonda provides real-time homebuilding data and on-the-go analytics. Our team developed the initial app concept and prototype, which Meyers used to shop the concept with future customers. After an excited response and additional funding, Meyers came back to our team to design the remainder of the app experience, as well as brand the product.
"I was blown away by Zonda and Meyers Index’s ability to clearly and concisely convey large amounts of data through maps at every geographic level. The app’s intuitive design caters specifically to real estate professionals, who tend to be visually-oriented by nature. With Meyers Index, Zonda will continue to change the way homebuilders do business." - Economics experts Richard Peiser
Personal roles: Creative Lead & Designer Design team:Shagane Barsegian Launey, Ivy Lam, Tanya Herrgott, Julyanne Liang
Site and product redesign for the VolunteerMatch.org
Personal Role: Creative Lead & Designer Team: Ed Salvana (design) & Anna Bloom (content strategy)
Leap Motion App Store
Personal Role: Designer Team: Dave Shih (design)
iOS App Concept for Handpicked
This was a quick, three day project, to design a concept for an iOS app. The app would complement a printed city guide, Handpicked, and provide the convenience of accessing the guide content from your phone, as well as track deals and curate your own list of favorite places.
Personal role: Designer
Zinio Business Center
Personal Role: Designer Team: Marsha Platt (UX) & Matthew Carlson (creative lead)
Safely Brand Guide
Personal Role: Designer Team: Brian van Veen (design)