Worked with Euro RSCG to pitch a new creative approach for Tamiflu.com and Flufacts.com. The objectives of the new Tamiflu.com were to raise awareness of Tamiflu as a flu treatment, help consumers in recognizing flu symptoms, and encourage diagnosis by a physician within 24-48 hours. Mothers were targeted as our primary demographic.
Outcome: Euro RSCG won the account for Tamiflu.com and Flufacts.com. Within four months of Tamiflu.com going live, the site received more traffic than Tylenol Cold and Flu.
Personal Roles: Art Director & Visual Designer